Hey guys. It seems like everytime we turn around SOME company is trying to 'rebrand' itself in order to reach a wider constituency. When it comes to Disney you'd think that the company itself has gotten to a point where there is no question as to what they're about as far as product is concerned. Where the whole Disney/MGM/Hollywood Studios is concerned at least the company is making an effort to give the park a more 'polished' atmosphere by focusing on Disney's impact on Hollywood history as a whole. As for the past partnerships that haven't worked out just remember all those Roger Rabbit attractions that never got made because of bad blood by all parties involved. Incidently, as far as the Muppets go there was one person who did speak out on the wrong turns that collaberation took, Brian Henson son of Jim Henson, and that was just after the partnership was announced. Well, at least when it comes to Disney-Pixar at least both companies understand that they really do need each other in the end. That's my two cents, peace.
Joined: Feb 21, 2006 Posts: 4196 Location: Sanford, Fl
Posted: Mon Dec 31, 2007 7:37 am Post subject:
Quick and short blog article about the name change over at DHS, this one comes from the Orlando Sentinel
Quote:
Disney removes old 'MGM studio' signs, logo
Scott Powers and Jason Garcia | Sentinel Staff Writers
December 31, 2007
The transformation of Walt Disney World's third theme park into "Disney's Hollywood Studios" is already apparent, though the park does not officially drop its old name, Disney-MGM Studios, until next Monday, with the full transition still months from completion.
Some signs with the old name have already been removed or painted over, including the one featuring the MGM lion trademark that had adorned the archway between the park's central courtyard and the Animation Courtyard. The "Earful Tower" water tower, essentially the park's road sign for traffic approaching from the south, also was painted over last week.
New park maps and merchandise with the new logo should start appearing within a few days, a Disney spokesman said. New "Disney's Hollywood Studios" signs should start going up Wednesday on and around the property, but some, including replacement lettering and artwork for the water tower and the archway, will take weeks to complete. Resortwide, nearly 500 Disney-MGM signs must be replaced, ranging from the giant one on the water tower to small ones at bus stops.
Disney announced the new name in August, saying it better reflects the company's determination to create a broader, updated image for the park, which opened in 1989. The change also will end a rocky, litigious partnership between Disney and the Metro-Goldwyn-Mayer Inc. film company.
The park's new logo dumps MGM's lion and replaces it with the torso, arms and head of Mickey Mouse, who is holding a filmmaker's clapboard amid some simple, brown lettering that gives the whole image a retro-Hollywood look.
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Of course this puts us in an interesting position- is the Studios audio now Disney's Hollywood Studios audio, or is it still technically Disney MGM Studios audio? What about new audio?
I believe what tE said when I asked him is that all of the current Disney MGM audio will stay labeled as such, and new rides/attractions/shows that open after the change will be labeled as Disney's Hollywood Studios.
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