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daguru
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PostPosted: Mon Sep 28, 2009 4:11 am    Post subject: Disney hopes to diversify owner base with West Coast time sh Reply with quote

Disney Vacation Club, the Walt Disney Co.'s rapidly growing time-share division, opened its first property on the west coast last week, when the resort formally threw open the doors of the 50-unit Villas at Disney's Grand Californian Hotel & Spa.

The Villas was built as part of an expansion that added another 203 rooms to the Disneyland hotel in Anaheim, Calif., in part to make Vacation Club more enticing to a wider geographic pool of potential time-share buyers. Disney says about 86 percent of Vacation Club's 400,000-plus members (a family of four who buys into DVC is counted as four members) live east of the Mississippi River.

Disney is banking on the 830-room resort it is building in Hawaii — in which 480 of the rooms will be time-share units — to give Vacation Club a similar boost. The Hawaiian resort is scheduled to open in 2011.

"This is really a part of a very deliberate strategy to expand our ownership base," Disney Vacation Club President Jim Lewis said in an interview with the website DVCNews.com.

Source: Orlando Sentinel Blogs: http://blogs.orlandosentinel.com/business_tourism_aviation/2009/09/disney-hopes-to-diversify-owner-base-with-west-coast-time-shares.html

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